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Category Excellence
Welcome to the third annual Supermarket News survey on supplier Category Excellence. We invite you to vote and comment on which supplier/manufacturer companies are best filling the needs of retailers in various product categories. For each category you can pick from a list of choices or write in a choice.  The deadline for feedback is August 13, 2010.

Your input will be used to help choose the winners of our Category Excellence Awards, which will be presented this fall in a story in Supermarket News magazine and on our website.  

As mentioned, the survey asks for comments on why you chose certain suppliers as winners, and some of those comments will be published in our story. However, if we publish comments from retailers and wholesalers, we won’t identify those respondents or their companies.  Comments from manufacturers/suppliers who outline why their own company should be chosen may be published (if those companies win), and the authors of those comments may be identified.

Thank you in advance for your time and effort.
1. How has the overall ability of suppliers to serve a retailer's needs changed in the past year or two?
 
2. What are the most important initiatives for suppliers to be focusing on now: (Check all that apply)
 
 
3. How have suppliers succeeded in handling those initiatives: (10 = flawlessly and 1 = very poorly)
                   
  Sustainability                  
  Health and wellness                  
  Convenience                  
  Ethnic                  
  SKU reduction                  
  In-store marketing                  
  New product innovation                  
4. How have relations between suppliers and retailers changed over the past two years in terms of sharing data, collaboration and other interactions?
 
5. Which of the following best describes your company?
 
 
Now we'd like you to choose the best supplier in one or more categories.
6. Which segment or segments of the store do you want to provide your input on? (Check all that apply)
 
For each category in which you provide input on, we will ask you for additional detail regarding the supplier.
6a Which of these fresh foods categories do you wish to provide input on? (Check all that apply)
 
6b Which of these center store categories do you wish to provide input on? (Check all that apply)
 
6c Which of these nonfood categories do you wish to provide input on? (Check all that apply)
 
In-store bakery
  Which supplier company does the best job of serving the retailer's needs in in-store bakery?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Packaged bakery
  Which supplier company does the best job of serving the retailer's needs in packaged bakery?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Dairy
  Which supplier company does the best job of serving the retailer's needs in dairy?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Deli
  Which supplier company does the best job of serving the retailer's needs in deli?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Poultry
  Which supplier company does the best job of serving the retailer's needs in poultry?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Beef
  Which supplier company does the best job of serving the retailer's needs in beef?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Pork
  Which supplier company does the best job of serving the retailer's needs in pork?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Produce
  Which supplier company does the best job of serving the retailer's needs in produce?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Fresh cut/Packaged produce
  Which supplier company does the best job of serving the retailer's needs in fresh cut/packaged produce?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Beer
  Which supplier company does the best job of serving the retailer's needs in beer?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Wine
  Which supplier company does the best job of serving the retailer's needs in wine?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Non-alcoholic beverages
  Which supplier company does the best job of serving the retailer's needs in non-alcoholic beverages?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Baby
  Which supplier company does the best job of serving the retailer's needs in baby?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Cereal
  Which supplier company does the best job of serving the retailer's needs in cereal?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Frozen
  Which supplier company does the best job of serving the retailer's needs in frozen?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Pet
  Which supplier company does the best job of serving the retailer's needs in pet?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Salty snacks
  Which supplier company does the best job of serving the retailer's needs in salty snacks?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Soup
  Which supplier company does the best job of serving the retailer's needs in soup?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Household cleaner
  Which supplier company does the best job of serving the retailer's needs in household cleaner?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Paper products
  Which supplier company does the best job of serving the retailer's needs in paper products?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
OTC Medications
  Which supplier company does the best job of serving the retailer's needs in OTC medications?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Vitamins
  Which supplier company does the best job of serving the retailer's needs in vitamins?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Skincare
  Which supplier company does the best job of serving the retailer's needs in skincare?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Oral Care
  Which supplier company does the best job of serving the retailer's needs in oral care?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Batteries
  Which supplier company does the best job of serving the retailer's needs in batteries?
 
 
  For example, you might want to consider reasons such as in-store execution, strength of brand and assortment, tying into consumer trends, innovation, shopper insights, focus on costs, category management/CMAR, collaboration, marketing/promotions support, skilled team of executives, product data synchronization, transportation efficiency
Thank you for your time and input.
Please click submit to complete your nomination.
 
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